Mutliple Impressions Make A Difference

In today’s world, consumers are inundated with advertising. Television, newspapers, direct mail, bill boards, and radio all blast messages designed to attract and keep an ever-fleeting attention span. With computers, Internet advertising has been added to the mix of messages that consumers are exposed to almost non-stop. While advertising online is both the fastest growing medium and tends to deliver better results, it is still important to properly manage and execute advertising campaigns that maximize the number of times your message gets in front of the consumer.

Recent market research indicates that multiple impressions are required to move a consumer to action. (An impression is defined as an instance when your advertising is viewed by a consumer.) In fact, a study conducted by the Atlas Institute during the first quarter of 2007 found that two out of three consumers that responded to an Internet ad were reached via multiple impressions before taking action.

In the big picture, these findings encourage businesses to implement a comprehensive approach to Internet advertising. Ideally, this approach will include several methods for maximizing impressions including the presence of a website, display and/or banner advertising on other websites, search engine optimization and email marketing.
Another consideration is optimizing results from current Internet advertising campaigns. For example, one might move from basic display advertising to Home Page rotation, logo display or banner ads to increase ad visibility and, ultimately, to maximize the number of consumer impressions.

The goal with all advertising is to increase awareness in an effort to deliver new customers. With Internet advertising, as with other methods, it is not only essential to get your message in front of consumers, but to ensure that your campaign has enough visibility to drive the consumer to action.

The Power of the Coupon

While some businesses look unfavorably upon coupons, they’re a great way to both attract new customers and maintain loyalty from existing customers. As a matter of fact, the Promotion Marketing Association (PMA) cites that 61% of coupon users were motivated to try a new product or service because of the coupon. Naysayers state that a coupon reduces profits or cheapens their image. What these business owners fail to realize is that the right coupon will lower the risk to consumers and encourages them to visit the new neighborhood restaurant, shop at that cute retail store passed on the way home or drop off laundry at the dry cleaner near their job.

Another key misperception is that coupon use is limited to a certain demographic. The reality is that nothing could be further from the truth. The PMA’s Coupon Council has done countless research and determined that over 75% of adults over the age of 25 use coupons. With the continuing integration of the Internet into daily activity, online coupon use is burgeoning. Recent research from a PriceRunner survey conduced by Amplitude Research in April 2007 shows that 75% of all survey respondents had used at least one online coupon within the last 6 months. Moreover, the survey discovered that higher household income customers were more likely to use online coupons. In fact, 84% of those with household incomes in excess of $75,000/year stated they had used online coupons within the last six months. Any way you look at it, coupon use is still in fashion and remains an effective way to draw customers through the door. Placing coupons online extends the exposure of your marketing efforts as well as increases the convenience to consumers.

Atlanta Rewards Site Launched

Atlanta Rewards, an online Coupon and Specials website, hit the Internet today.  The site offers both Local and National coupons for the Metro Atlanta area.  Why clip coupons when you can click them?  Be sure to ask Metro Atlanta businesses:

Do YOU Reward?

Start downloading coupons today.  Visit Atlanta Rewards at www.rewardatlanta.com.

Visit Best Atlanta Dining Guide Blog

They provide accurate, up to date Best Atlanta Dining Restaurant Listings with Coupons, Maps, Menus and Events for Best Atlanta Dining, GA restaurants. At the present moment our sites are being updated along with our blog, so please stay tuned for the latest and greatest information for your dining pleasure…

Welcome

Northurm Media Group, LLC is an Atlanta based advertising company serving Georgia communities. Founded in 2006, our goal is to connect interested consumers to local businesses. Our mission is to deliver value to consumers while contributing to our customer’s success.